Executive Director of Content
101 Network/ Novelty Media
2018-
Manage and grow a global team of eight separate websites (living101.com, parenting101.com, finance101.com, science101.com, history101.com, autos101.com, vacation101.com, tiebreaker.com). Duties include leading the redesign of the sites, launching new sites, creating and executing a budget, creating a content strategy and social strategy for each brand and the business as a whole, implementing SEO best practices, monitoring and tracking data and P&L for each site, and working with the technology team to launch new products and optimize current work environments. In charge of company brand development and working with PR firm on releases. Work with media and revenue teams to explore new revenue opportunities. Manage relationship with all clients and partners, including AMG (ask.com, reference.com, consumersearch.com).
content strategist and brand consultant
Various
2018
Worked on editorial and branded content strategies and executions (digital, video, print, podcasts) for companies including The New York Times, The New Yorker, Gap Inc., Debt.com and Mama Natural.
deputy editorial director
T Brand Studio, The New York Times
2015-2017
Managed a team of editors and clients to make sure the best stories are being told from the perspective of The New York Times and the brand. From concepting to execution, create journalistic-quality branded content and native advertising for myriad clients, including Netflix, AIG, OppenheimerFunds, Bleeker Street Media, Capital One, Canon and Discover. Specialize in giving finance and corporate areas an interesting edge while delivering highly engaged readers to pages that matter to advertisers.
Senior Editor/
analyst
Bankrate.com
2007-2015
Manage a team of freelancers to create original personal finance content for wide syndication across the web, including Yahoo, MSNBC, Comcast and more. Specializing in frugal and celebrity content, as well as credit card and college finance, and work closely with managing editor on breaking stories and high-value story assignments.
chief copy editor/ social media editor
Bankrate.com
2006-2011
As social media editor, was responsible for integrating new media into Bankrate, including installing social bookmarking onto pages; created and managed the corporate Facebook page; and created and managed corporate Twitter accounts. Provided all reports and metrics for social media, including SEO impact and potential consumer growth. Created numerous strategies for promotion of Bankrate on social media sites and social media
presence. Part of the long-term strategy included iPhone applications, creative newsletter expansion and blogs.
As chief copy editor, managed four people, and was an integral part of implementing the redesign of the website, including the migration of content into a new content management system. Edited all stories and content on the website for AP style and grammar; compiled stories for weekly columns; edited seven weekly newsletters; built homepage daily, created homepage for breaking news stories; built stories in Dreamweaver; wrote headlines and teases; checked stories for correct SEO keywords and metadata; updated and wrote stories.
Awards
Webby Winner 2018 | People's Voice | Advertising Media and PR | Media and Entertainment
Webby Nominee | Best Use of Native Advertising 2017
Best of Show | Gramercy Awards
Content/Native Media Maven Award | The AD Club
Sigma Delta Chi Award for Online Deadline Reporting 2007 | Society of Professional Journalists